The ARC’s Listen Up! Series on Member Satisfaction & Needs
Saturday, October 24, 2009 at 5:40PM Wouldn’t it be great to know what your members are thinking? What they’re really thinking? Your members are the owners of your association. In order to develop a strategy driven by their needs and priorities, it is crucial that their input be included as a central component of the process.
For the past ten years, our firm has been helping associations of all shapes and sizes to conduct reliable research to help them to listen…and respond to their member’s needs. Over the next few weeks, I will be publishing a number of posts as part of The ARC’s Listen Up! Series on Member Satisfaction & Needs.
In addition to sharing with you the average member satisfaction benchmarks across a number of key indicators for 47 projects for 38 different Canadian not-for-profit organizations, I will dig beyond the numbers to discuss some of the trends, implications and maybe even a case study or two based on our firm’s experience conducting member satisfaction and needs research and strategic planning services for associations over the past decade.
As always, I welcome your comments and questions as I go!
Stay tuned for our first instalment, The Bird’s Eye View where we look at how members of Canadian associations grade their organizations on six key member satisfaction measures.
If you would like to learn more about how the Association Resource Centre can help your organization keep a finger on the pulse of your members, please visit our website or feel free to contact me directly through this blog or at carolanne@associationconsultants.com.
Reader Comments (2)
Ooo, you've got me salivating for that content. Looks like a great series and I can't wait to read them, the stats and the trends you’ve discovered.
@Jeff - A (very) belated thanks for your comment and I will do my best to live up to your expectations! Thank you for being The ARC's inaugural commenter!