How Much is Too Much? What Does Your Association Communicate to Members on Governance, Money?
Friday, April 1, 2011 at 2:28PM We've all seen what can happen when we are anything but 100% open with our stakeholders...
As social media continues to explode, tranparency is becoming more imperative for charities and associations than ever before. This is particularly true when it comes to governance and money.
You probably already know this.
BUT you also know that your members are busy. Really busy. Why? Because they spend much of their day wearily sifting through emails, tweets, links, Facebook updates, RSS feeds and phone calls. They are innundated with information.
So I'm sure you are also aware that you need to be very careful about what and how much you communicate to them.
I would like to know what your association does in the way of communication about your governance activities, particularly when it comes to communicating financial and budgetary information, to your members. Specifically:
- Do you actively communicate this type of information? If so, how do you target the messaging? What channels do you use?
- And here's an even bigger question...Do your members actually read and synthisize governance information? Do they even care?
I'd love to hear your thoughts. Also, if anyone has links/leads on other resources that relate to this particular issue, I would be much obliged! Join the conversation by commenting below, or please feel free to contact me directly.
Happy Friday, All!
NFP,
NPO,
association,
budget,
channels,
communication,
finance,
governance,
information,
members,
nonprofit,
not-for-profit in
Communication 


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