
According to our recent NFP Pulse on volunteerism, volunteer levels are steady or are on the rise for many NPO's across Canada. Speaking with ED’s from across Canada on the trends and issues that are affecting their associations confirmed this trend.
So what’s the problem, you might well ask?
Well, a few of the ED’s I spoke to have admitted to having developed the opposite challenge: As one individual aptly put it, “we have volunteers coming out the yin yang.”
Why? Volunteers benefit from experience, networking and the ability to actively roll up their sleeves and help their NFP achieve its’ goals. It let's them be "part of the group" and helps them to feel engaged with the organization and what it is doing.
In many professional and trade associations in particular, the networking benefits are an even greater draw. The fact that many employers pay membership dues and allow employees to belong to and be active through volunteering in professional or trade associations doesn’t hurt, either.
So the issue in this context is, in fact, too many volunteers and not enough opportunities.
In some ways, this is a great problem to have, but there are inherent challenges as well. Specifically, the individuals I spoke with are having a hard time finding the best possible people to fill the roles that need to be filled without alienating the other would-be volunteers and potentially eroding their desire to engage with the association.
In other words, they are risking having would-be volunteers feel "left out" and/or unimportant...a big no-no in the nonprofit world.
If you wanted to be fancy about it, one might call this phenomenon Engagement Equity Erosion...Yes, I thought of it myself ;). What I mean by this is that engagement is a asset that can be built up or diminished over time depending on the choices and actions made by an organization.
One of the ED’s I spoke with is addressing this challenge by asking would-be volunteers to undergo an application process which allows for individuals to be matched to the opportunities best suited to their experience and goals. Another individual emphasized the importance of putting extremely specific terms of reference when advertising a given opportunity to encourage a would-be applicants to weed themselves out...
But I'm not convinced that taking these steps will prevent engagement equity erosion from occuring.
Are you? I would love to hear from anyone out there that has run into a similar issue:
Engagement is at the core of the value proposition for most associations – How do you avoid engagement equity erosion through volunteerism in your nonprofit?
Photo thanks to charamelody on Flickr